About

Perry Marshall
NASA Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review. His Ultimate Guide to Google Ads is the best-selling book on internet advertising.
A business strategist and electrical engineer, Perry founded the largest science research award in history. The $10 million Evolution 2.0 Prize will be judged by scientists from Harvard, Oxford, and MIT. Seeing that existing financial incentives favor prolonging cancer rather than curing it; and realizing the medical profession has incorrectly defined the disease in the first place... he chose to apply entrepreneurial thinking to the problem.




Jon Correll is CEO of Science Research 2.0. Jon is a serial entrepreneur, tech and real estate investor who has operated more than 30 companies in software, real estate, marketing and manufacturing.
What are the three
steps to curing cancer?
Acknowledging the tactics of the War on Cancer are not working and have not worked for 80 years.
Why aren't they working?

Because the system has defined the problem incorrectly in the first place.

The system is too big and too complex for one person to fix. Thus the status quo remains.
That's not an insult – ALL industries become static with age. ALL professions end up being run by groups of good old boys who resist change, because change threatens the status quo. Hence innovations rarely come from inside. Entrepreneurs can change.
Finding researchers who've realized that…
Cancer is intelligent
Cancer rewrites the rules using its evolutionary toolbox
Cancer strongly correlates to stress and emotional trauma
Cancer & Evolution Symposium
The researchers making the impressive progress on cancer right now are those who acknowledge how smart cancer truly is. Because they’ve realized outsmarting cancer is impossible, they’re not trying to.
In 2020 Perry Marshall helped organize the Cancer & Evolution Symposium, which featured presentations by several leading cancer specialists from world-famous institutions. For example…




Facilitating the financing of new medical research at the speed of entrepreneurship, instead of the speed of bureaucracy.
Entrepreneurs find broken systems, products, and industries and transform them – fast. When a system is broken, you can count on an entrepreneur to fix it, because often nobody else has the will. All too many accept whatever “the system” is, remaining content, ignorant, or apathetic.
This is where you come in.
Michael Levin’s lab at Tufts University is inducing cancer in animals, then reversing it at will by altering the signaling systems in tissues that determine cellular identity.
Kimberly Bussey and Eric Kuelker are pioneering new research on the relationship between cancer and the stress hormone cortisol. This will yield vital information on how to prevent and treat cancer by reducing psychological stresses.
Azra Raza’s lab at Columbia University is hot on the trail of “The First Cell” - the very first cancer cell that appears in a human body.