About


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Perry Marshall

NASA Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review. His Ultimate Guide to Google Ads is the best-selling book on internet advertising.

A business strategist and electrical engineer, Perry founded the largest science research award in history. The $10 million Evolution 2.0 Prize will be judged by scientists from Harvard, Oxford, and MIT. Fed up with the waste, bureaucracy, and wrong-headedness, Perry decided to attack cancer as an entrepreneur who gets things done.

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Perry Marshall

NASA Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review. His Ultimate Guide to Google Ads is the best-selling book on internet advertising.

A business strategist and electrical engineer, Perry founded the largest science research award in history. The $10 million Evolution 2.0 Prize will be judged by scientists from Harvard, Oxford, and MIT. Seeing that existing financial incentives favor prolonging cancer rather than curing it; and realizing the medical profession has incorrectly defined the disease in the first place... he chose to apply entrepreneurial thinking to the problem.

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Dr. James Shapiro is a bacterial geneticist from the University of Chicago who discovered that bacteria can re-arrange their DNA in 1968. He was mentored by Nobel Prize winner Barbara McClintock and is known for his discovery of Natural Genetic Engineering (NGE), a system of mechanisms that orchestrate evolutionary change. NGE is the toolbox that cancer cells use to evade therapy.
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Dr. Henry Heng is author of “Genome Chaos: Rethinking Genetics, Evolution, and Molecular Medicine,” a book that integrates discoveries about high speed evolution made by understanding how cancer cells re-structure their genomes and proliferate in Stage 3 and 4 cancers. Professor, Center for Molecular Medicine and Genetics, Wayne State University Medical School.
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M.D. Anderson Cancer Center pathologist Jinsong Liu has been examining the disease pathways of deceased cancer patients for 20 years. He discovered that human tumors follow the same development paths as embryos, showing that cancer is a “Dark Twin” of healthy cells and follows many similar pathways.
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Jon Correll is CEO of Science Research 2.0. Jon is a serial entrepreneur and investor who has operated more than 30 companies in software, real estate, marketing and manufacturing.

What are the three
steps to curing cancer?


Step 1

Acknowledging the tactics of the War on Cancer are not working and have not worked for 80 years.

Why aren't they working?

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Because the system has defined the problem incorrectly in the first place.

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The system is too big and too complex for one person to fix. Thus the status quo remains.

That's not an insult – ALL industries become static with age. ALL professions end up being run by groups of good old boys who resist change, because change threatens the status quo. Hence innovations rarely come from inside. Entrepreneurs can change.

Step 2

Finding researchers who've realized that…

Cancer is intelligent

Cancer rewrites the rules using its evolutionary toolbox

Cancer strongly correlates to stress and emotional trauma

Impressive Progress

Cancer & Evolution Symposium


The researchers making the impressive progress on cancer right now are those who acknowledge how smart cancer truly is. Because they’ve realized outsmarting cancer is impossible, they’re not trying to.

In 2020 Perry Marshall helped organize the Cancer & Evolution Symposium, which featured presentations by several leading cancer specialists from world-famous institutions. For example…

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M.D. Anderson Cancer Center pathologist Jinsong Liu has been examining the disease pathways of dead cancer patients for 20 years. He created a model to show how human tumors follow the same development paths as embryos. Then he waited 10 years for someone willing to listen to him.
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Michael Levin, Ph.D., professor of biology and director of the Center for Regenerative and Developmental Biology at Tufts University, induces cancer in tadpoles by altering cellular communication. Then he changes the communication networks again, and the cancer cells revert to healthy cells.
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The keynote speaker at the Cancer & Evolution Symposium, Dr. Azra Raza is the Chan Soon-Shiong Professor of Medicine and Director of the MDS Center at Columbia University. An international authority on pre-leukemia (MDS) and acute leukemia, she is a rare physician-scientist who divides her time equally between caring for patients and supervising a state-of-the-art research lab.
Step 3

Facilitating the financing of new medical research at the speed of entrepreneurship, instead of the speed of bureaucracy.

Entrepreneurs find broken systems, products, and industries and transform them – fast. When a system is broken, you can count on an entrepreneur to fix it, because often nobody else has the will. All too many accept whatever “the system” is, remaining content, ignorant, or apathetic.

This is where you come in.

Michael Levin’s lab at Tufts University is inducing cancer in animals, then reversing it at will by altering the signaling systems in tissues that determine cellular identity.

Kimberly Bussey and Eric Kuelker are pioneering new research on the relationship between cancer and the stress hormone cortisol. This will yield vital information on how to prevent and treat cancer by reducing psychological stresses.

Azra Raza’s lab at Columbia University is hot on the trail of “The First Cell” - the very first cancer cell that appears in a human body.

Will you help reverse cancer in our lifetime?

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