Podcasts

Nancy’s Cancer: We spent $2M and tried EVERYTHING

By Perry Marshall

March 8, 2023 | 0 Comment

Joe Riggio’s wife, Nancy, was given a maximum of 10 years to live in her cancer diagnosis. She lived for 17 years, most of them in a very active adventurous lifestyle. They spent $2M and pursued every alternative treatment imaginable. Here Dr. Joseph Riggio accounts in detail the journey with fascinating glimpses of many treatments that did prove effective. Our conversation closes with concluding thoughts about patient responsibility and the business of cancer.

https://www.josephriggio.com/

Podcast Link: https://evo2.org/podcasts/nancys-cancer-we-spent-2m-and-tried-everything/

Listen here! Or check out the conversation on YouTube.

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Perry Marshall

NASA Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review. His Ultimate Guide to Google Ads is the best-selling book on internet advertising. A business strategist and electrical engineer, Perry founded the largest science research award in history. The $10 million Evolution 2.0 Prize will be judged by scientists from Harvard, Oxford, and MIT. Seeing that existing financial incentives favor prolonging cancer rather than curing it; and realizing the medical profession has incorrectly defined the disease in the first place... he chose to apply entrepreneurial thinking to the problem.