Podcasts

Rethinking Cancer: Bernhard Strauss

A new book by MIT Press stresses the urgency of approaching cancer from new angles. Some are completely new. Others are 100 years old and never given the attention they deserve. Bernhard and I discuss his motivations for taking on this project and how complex systems are much more subtle than we humans prefer to believe.

Bernhard Strauss’ Book: Rethinking Cancer

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Perry Marshall

NASA Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review. His Ultimate Guide to Google Ads is the best-selling book on internet advertising. A business strategist and electrical engineer, Perry founded the largest science research award in history. The $10 million Evolution 2.0 Prize will be judged by scientists from Harvard, Oxford, and MIT. Seeing that existing financial incentives favor prolonging cancer rather than curing it; and realizing the medical profession has incorrectly defined the disease in the first place... he chose to apply entrepreneurial thinking to the problem.

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FUND RENEGADE PROJECTS TO CURE CANCER RATHER THAN JUST TREAT IT
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