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Zombie Cells Gone Wild: Athena Aktipis
By Perry Marshall
June 23, 2021 | 0 Comment
Athena Aktipis, author of The Cheating Cell on Evolution, Cooperation, Cancer and Skin-In-The-Game Science
How does a psychology prof find herself writing a book on cancer evolution?
And what does this have to do with the Zombie Apocalypse?
Today’s conversation is with Dr. Athena Aktipis from Arizona State University, who hosts the Zombified podcast. We explore the not-so-obvious byproducts that emerge you change the rules of cooperation, and convention-defying breakthroughs in cancer treatment.
Perry Marshall
NASA Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review. His Ultimate Guide to Google Ads is the best-selling book on internet advertising.
A business strategist and electrical engineer, Perry founded the largest science research award in history. The $10 million Evolution 2.0 Prize will be judged by scientists from Harvard, Oxford, and MIT. Seeing that existing financial incentives favor prolonging cancer rather than curing it; and realizing the medical profession has incorrectly defined the disease in the first place... he chose to apply entrepreneurial thinking to the problem.
